Meet Our Makers

Gigi was founded by two passionate sisters. Asma’, a self-care enthusiast with a soft spot for beautiful packaging, wanted oral care that looked as good as it was effective. Huda, a mum of four on a mission for better fluoride-free alternatives, when she stumbled upon a game changer ingredient - Hydroxyapatite, a powerhouse ingredient for strong and healthy smiles.

That’s when Gigi was born. Proudly 100% Malaysian, Gigi is a vegan-friendly toothpaste formulated with 100% food-grade ingredients, safe for the whole family, from expecting mums to kids as young as 3.

Powered by star ingredients like Hydroxyapatite, Miswak Extract, Tea Tree Oil and Coconut Oil, Gigi doesn’t just clean, it nourishes. Because healthy teeth start with healthy gums…kind of like how great hair starts with a healthy scalp!